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When the mole issue hit the fan, Shanee’s communication strategists came up with the same old visceral messaging reaction

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Here and there

by: Diida Borbor

disparage, ridicule and denigrate

It’s difficult to comprehend how certain top strategists met in a “war room” or a

“situation room” or a “command centre”, did brain storming and then came up

with a communication strategy framing it as Shanee vs Shanee haters (Oromo vs

Oromo), instead of TPLF vs Oromo. Shanee’s initial reaction was that it was

propaganda of those who hate Shanee as well as the unity of the four diaspora

organizations. Even certain Shanee surrogate outlets gave an opportunity to

Xurunaa by interviewing him so that he can have a kick at us one more time.

Because of such ineptness, when the mole issue surfaced, Shanee miserably

failed to lead and set the agenda. Instead of being deliberate and acting first, it

became reactive and nervous – shooting in the dark – aimlessly, without

purpose. It never dawned on Shanee that Xurunaa was a mole inserted by TPLF

As usual, Shanee has let loose its well-oiled character assassination machine

against certain Oromo individuals. No, doubt about it, Shanee is adept in that

and it has mastered the art of character assassinations, bad mouthing and

disparaging other well-meaning Oromos. Sad to say, it’s very good at it.

However, the real issue, which is Woyyaane (its mole) vs Oromo, remained

unanswered. As you probably know, the rumour about Xurunaa the mole has

been circulating for over two years, so certain questions need to be addressed by

Shanee (if not publicly at least internally):

· Did the officer in contact with the mole exercised due diligence and

professional care in the performance of his/her duties?

· Did the officer in contact with the mole demonstrate standard care required

from a reasonable person? Was the officer negligent?

· How many officers were in contact with the mole?

· Has the officer been warned about the mole and refused to heed?

· Has the organization been warned about the mole and failed to act?

· Why the organization did not come out and unequivocally condemn the

· Does the mole hold a trump card to ward off or blackmail Shanee?

Thus, in the absence of clear and direct explanation from Shanee, a vacuum

was created. As a saying goes, “nature abhors a vacuum”. So, when Shanee

failed to act, it’s the law of nature that someone else had to step in to fill the

vacuum. By holding back details and by not explicitly condemning the mole,

Shanee helped in ramping up the scandal.

2. Hawwii Tazarraa (singer/artist) – heroine or anti-heroine?

Everyone I talked with was amazed at her apparent bravery and defiance (with

Oromo resistance salute) while lying down in hospital bed with allegedly terrible

injury inflicted upon her by the security forces. Certain diaspora individuals were

so moved by her seemingly heroic action wired her some money.

After the unveiling of Xurunaa, the abominable mole, a different version about

her purported heroic and brazen act circulates. Good to know if she is a heroine

or a villain (scoundrel). And, what do we learn from it?

It would be greatly appreciated if those with pertinent information bring us up to

· The group claims that it’s part and parcel of the genuine qeerro back home.

· It declares that its trusted media outlets are “SBO” and “TV Gaaddisa

dhugaa” only. The fact that it boasts of having an affiliation with “TV

Gaaddisa dhugaa” speaks volume. “Tell me who your friends and I’ll tell who

· I find it very crude, unrefined and unsophisticated – insulting someone’s

intelligence. Who is it trying to fool?

· It talks like Shanee; it acts like Shanee; it feels like Shanee and it fiddles like

· “Melke xifuun be sim yideggifuu” (an Amhara saying).

· People talk, even when they have nothing to say.

· In this day and age, we don’t need pretenders, hypocrites and uninformed

masquerading as someone with a substance. It’s a classic symptom of the

mentality of the oppressed when imposters and quacks try to pass as sage

and as qabasaawa by mimicking the culture of the oppressor. In their

underdeveloped and culturally un liberated mind; they feel that they have

now replaced the oppressor and that they are good enough for Oromo. For

such un liberated mind, it’s the manifestation of the Amharic saying “le

Gaalla nefs abbaat diaqon mech annesew”. We should reject such nonsense

in all its forms and in all spheres. It’s an insult to 50 million Oromos and we

· It’s about time that we unequivocally reject such sub-standard and

pretenders masquerading in our name. Let the experienced and seasoned

The post When the mole issue hit the fan, Shanee’s communication strategists came up with the same old visceral messaging reaction appeared first on Bilisummaa.


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